Performance Marketing

Performance marketing is a form of online marketing in which campaigns are focused on measurable results. Think of more website visitors, enquiries, leads, sales or better findability. The difference with regular marketing is that we do not just create something and hope it works. We measure what happens and improve based on that data.

For SMEs, performance marketing is interesting because you can grow step by step. You do not need a large marketing team right away. With a clear strategy, strong campaigns and the right use of SEO, SEA, influencer marketing and design, you can already achieve a lot.

A performance marketing agency helps companies set up, run and improve campaigns. Think of Google Ads, SEO, SEA, influencer marketing, campaign strategy, landing pages and conversion optimization.

In my case, you do not work with a large agency, but with a creative marketer who takes a hands on approach. I combine strategy with design and work with specialized partners where needed. This allows me to think broadly, while keeping the contact personal and accessible.

Yes, performance marketing can be especially valuable for SMEs. Many SMEs have a strong product or service, but do not yet get enough out of their visibility, website, ads or campaigns.

Performance marketing helps you define who you want to reach, which message works and which channels are most effective for attracting your target audience. You can start small and build from there.

The costs depend on what you need. There may be setup costs for strategy, campaigns, tracking, SEO, SEA or advertising accounts. After that, you can choose a project based approach or a monthly collaboration.

For advertising budget, you can start small, but you should think of at least 50 euros per month. More important than the amount is whether the budget fits your goal. A small local goal requires a different approach than a national campaign or influencer collaboration.

SEO is about improving your visibility in the organic search results of Google. This takes time, but can create a lot of long term value. Think of better copy, technical improvements, structure, speed, content and keywords.

SEA is about paid advertising in Google, for example with Google Ads. This allows you to become visible faster on important keywords. SEO and SEA often work best together, because you build both direct visibility and long term growth.

Yes, you can outsource your Google Ads. I can help with strategy, keyword research, ad copy, campaign setup, landing page advice and optimization. We do not only look at clicks, but especially at what those clicks deliver.

Google Ads works best when the foundation is right. Think of a clear target audience, strong ad copy, a good landing page and measurable goals. Without that foundation, it is easy to waste budget.

Yes. You do not need to start with a large project right away. For many SMEs, it is smarter to start small, measure properly and scale up from there.

We can start with a marketing check, a Google Ads campaign, SEO advice, a campaign concept or an influencer strategy. Once the foundation is in place and the first results are visible, we can expand further.

That depends on the service. With SEA and Google Ads, you can often see the first results quickly, because you become visible immediately through ads. SEO takes more time, because Google needs to evaluate your website and content. Influencer marketing can quickly create reach, but the effect depends on the match between creator, audience and message.

The most important thing is that we make everything measurable. This allows you to see what is happening, where the opportunities are and why certain choices do or do not work.